Trade Shows

Braidwood can help identify hotel trade shows that work for any situation or market and assist our clients with booth design, pre and post trade show strategies, multimedia, brochures, promotional takeaways, survey creation, contest creation, training, staffing, editorial media and advertising support, and follow-up assistance. In addition we can attend on your behalf.

Hospitality Trade Shows can be an effective sales tool for increasing business and should be a component part of a hotel sales & marketing plan. Understanding your hotel’s market segmentation and dependency will help identify relevant trade shows ensuring that attendance has a positive return on investment, however the true benefits of trade shows are only realised when attendance is combined with effective and timely follow-up.