Braidwood Hospitality Management is experienced at conducting competitive market analysis identifying those elements of a hotel’s competitiveness that in turn make our clients and their hotels successful within their individual markets.
A hotel’s competitive market analysis can include data gathered from the local, regional, national and international arena but most often the initial market analysis will begin locally and will focus on the hotel’s competitive set. This can then be enlarged to include other areas as necessary.
Firstly, it is important to establish the initial scope of the analysis by defining the market. The market is then analysed to determine the main customer groups, their needs and how well the hotel and its competitors serve these needs. The process identifies market performance gaps against which a hotel can position itself and develop relevant hotel marketing and sales strategies targeted at these gaps so it may out-perform competitors by meeting the market’s expectations in a sustainable manner. This is the essence of any competitive analysis.
Braidwood Hospitality Management helps identify these elements of competitiveness that in turn make our clients and their hotels successful within their individual markets.
