The Marketing Plan

Braidwood understand the importance of developing a strategic marketing plan and work with our clients to develop this important tool and road map to success. We recognize that Owners and operators of small & medium sized hotels; often working long hours, can be caught up in the day-to-day operation of the hotel spending their time devoted to short term goals and sales efforts resulting in a re-active approach to the market.

A Marketing Plan helps answer questions such as how do I price, position, promote, sell and package my hotel? How do I target the right clients, at the right time, at the right rate with the right message, using the most cost effective medium? How do I effectively reach the clients within the market segments that are critical to growth in RevPar & revenue and how much human and financial resources will be required to execute the plan?

Allocating financial and human resources, coordinating and unifying these resources, assigning responsibilities, setting goals, evaluation, identification of problems, opportunities and barriers are all excellent reasons to develop a sound marketing plan. The marketing plan should be a living document that is constantly referenced and updated and should address all potential revenue sources within the hotel.

Marketing is the foundation upon which sales is built. Hoteliers, who understand and communicate the benefits of developing a three to five year, structured Hotel Marketing Plan around key elements such as hotel sales, advertising, promotion and public relations strategies are better equipped to identify demand and provide products and services that satisfy demand. Using a strategic; well thought out and pro-active approach to the market is better that flying by the seat of your pants.